SEO... What Does It Really Mean

SEO = Search Engine Optimization.  Right...But What Does That Mean?  There is a lot of buzz going around right now about SEO because Google changed it's algorithm this past year.  We always hear about people trying to beat the system these days to improve their website ranking.  

To truly be able to take advantage of SEO and maintain a strong ranking long term, this mentality will not work.  Why?  Because search engine goals revolve around bringing their customers the most relevant sites for their search inquires.  Changes will continue to be made by search engines to disrupt the newest schemes used to circumvent this by businesses as this is contradictory to the purpose of the search engines.

The best way to insure that you are found high in the various search engine rankings is to implement a cohesive SEO strategy that embraces strong web development, an integrated Social Media strategy and creating a strong online footprint with reach throughout your target customer community.

Sounds daunting doesn't it?  It does not have to be, but there is no "quick fix".  It is an ongoing engagement in an online community which will continue to grow and change (exponentially these days) in the coming years.

There are basics however that must be implemented to even be minimally competitive in an online business environment.  Below are what we consider the basics:

• WELL WRITTEN CONTENT
• KEEPING CONTENT FRESH
• STRONG KEY WORD UTILIZATION
• BUILDING EFFECTIVE BACKLINKS
• UTILIZING ONLINE DATA TO UPDATE STRATEGY
  
• INTEGRATING SOCIAL MEDIA 

We can work with you to maximize all of the above and create a cohesive SEO plan to position your website in key ranking position.  Once you have implemented the basics, the best strategy includes ongoing monitoring and adjustments as your competitors will always be trying to improve their organic online rankings as well.